Azerbaijan’s tourism potential is being promoted at the "Seoul International Travel Fair (SITF) - The Korea World Travel Fair (KOTFA)", an international exhibition held in Seoul, South Korea, organized by the State Tourism Agency of Azerbaijan.

Running until May 12, the exhibition presents a variety of tourism products, introducing Azerbaijan’s nature tourism potential and cultural heritage to foreign tourism companies and visitors. Attendees also have the opportunity to taste traditional Azerbaijani sweets as part of the promotional activities.

The Ambassador of Azerbaijan to South Korea, Ramin Hasanov visited the national stand, familiarizing himself with the exhibition’s activities.

As part of the event, B2B meetings are being held between Azerbaijani and Korean tourism companies, facilitating discussions on potential collaboration opportunities.